You've got to find what you love

Steve jobs gave this speech at Standford University, on June 12, 2005. Steve Jobs was the former CEO of Apple who got fired from his own company. He created another company called Next who was bought by Apple. He also was the former CEO of Pixar Animation Studios. He never graduated from college and formed 2 of the biggest innovation companies in the world. In his speech, he tells 3 stories of his life, no big deals, just 3 stories

Rationale

I'm going to talk about how media manipulates us, and going further, I'm going to tell you 6 set pieces that media has used from the past decade. You will probably not notice how they manipulate us, that means your fragile to their techniques, making you think what they want you to think. You will be part of this wave that the media can easily control. But not anymore. I will teach you some of the set pieces, cause there are more than you think. They are trying to find new ways to control us, but those days are over. When the new technological invention like the television were just invented, advertising came up and started telling, for example and I quote, "Try Malboro cigarettes! They don't harm at all. Buy a pack at your closest store." I'm being truly honest. If you don't believe me search on the internet, trust me, you will find it. I don't want to scare you and don't believe anything. that is being crazy. Just to be careful and to know about a topic well before you talk. Because probably what you read or watched wasn't true. Try to see the big picture when you think about a topic that is really popular for the world. Nobody wants to be an ignorant or being named as a liar. So read, get informed and know when the media wants to make you think what they want.

VI Set Pieces

Media manipulation, a great way to convince people that you are right and your competition is wrong. A way to sell your products in the way that if you are thirsty, you want to buy a Coca-Cola. An awesome tool which only few can use, because of its scarcity in the world. In other words, very few people know how to manipulate the media, even if you are wrong you can convince them, but your speech has to be well prepared, you have to have confidence with yourself and you need to smile for your “audience”.

A great way to manipulate your media is to know your market, who you are selling your ideas to. For example, everybody knows that at India, the cow is a sacred animal. So saying that, Does Mcdonalds have their fastfoods restaurants over there? Yes! they actually do!  How do you think they have their name at a country like that? Easy, they configure their algorithm for the people over there. Instead of selling a hamburger with cow, they do it with chicken and other types of meat.

For a journalist to have a sort of balance to opposing views of a story, he has to ‘build stories around a confrontation between protagonists and antagonists’ (Ricci 1993: 95). For example, if the government has to choose between helping two or more issues that the majority of the people and the government just don’t care, they’ll just won’t pay attention to that. But if they have a fight between two issues (which happens always) then the coverage will be of the ‘anger and anguish of affected citizens, or the conflicting claims of corporate spokesmen, government regulators and environmental activists’ rather than the issues and technical background to them (Gersh 1992: 16).

 1 Diversion

A really important element for social control, the strategy of diversion in short words turn aside significant issues and changes in economic or political issues, through continuous flood or distractions and trivial information to the public. Also, the strategy of diversion is important because it makes the public not to think about essential knowledge in the economics, science, cybernetics neurobiology, and psychology fields.“Maintaining public attention diverted away from the real social problems, captivated by matters of no real importance. Keep the public busy, busy, busy, no time to think, back to farm and other animals” (quote from text Silent Weapons for Quiet Wars).

 2 Create problems, then offer solutions

Also called the “problem-reaction-solution” method, it creates a problem, a “situation”. Then you wait for the reaction to held on, so this is the principal of the steps that you want to accept and of course, solve. For example: let it unfold and intensify urban violence, or arrange for bloody attacks in order that the public is the applicant’s security laws and policies to the detriment of freedom. Or create an economic crisis to accept as a necessary evil retreat of social rights and the dismantling of public services.

 3 Gradient

To accept an unacceptable action, simply apply it gradually, dropper for consecutive years. That is how they radically new socio economic conditions (neoliberalism) were imposed from the 1980s to 1990s. Insecurity, flexibility, relocation, wages no longer ensure decent income, massive unemployment, and so on. Changes that would caused a revolution if they had been applied all of a sudden.

 4 Deferred

Another way to accept the unacceptable is to present your idea as “painful and necessary”, gaining public acceptance and if you do that, you can have in the future an acceptance form your idea. It is always easier to accept a future sacrifice than an immediate one. Why? Because you’re not using your effort right now, also because the public, masses, tend to think that everything will be better tomorrow and also because they try to avoid as much as possible the sacrifice. This makes the public to accept your idea with time. They get used to the idea of change and abdication when it’s needed.

 5 Go to the public as a child

Most of the advertising to the general public uses speech, argument, people and specifically childrens intonation, because of the weakness of the subject, like if the public where children with a mental disease or a normal one. The harder one tries to deceive the viewer look, the more it tends to adopt a tone infantilizing. “If one goes to a person as if she had the age of 12 years or less, then, because of suggestion, she tends with a certain probability that a response or reaction also devoid of a critical sense as a person 12 years or younger.” (see Silent Weapons for Quiet Wars)

 6 Use emotional more than the reflection

Seeking for emotional is one of the common techniques to avoid the rational sense. In other words, the critical sense of the individual. Furthermore, this technique opens the doors to your unconscious for implantation or grafting ideas , desires, fears and anxieties , compulsions, or induce behaviors.

These are some of the things that people do to gain power, admiration, acceptance and more than that, the confidence that he is right and their competition are wrong. We as citizens that are being constantly being attacked from this powerful techniques need to be prepared. We have to stop being ignorants of this subject and stop being pons for the big companies. Stand and choose well. Don't believe everything that the media tells you. They want to be on their side, to buy their shirts, shorts, foods, to watch their channel, to read their paper, and so on. Be careful because they will do everything on their side to make you one of their holders. Don't hesitate, be smart and make good choices.

Bibliography: "TOP 10 MEDIA MANIPULATION STRATEGIES" http://theinternationalcoalition.blogspot.com/2011/07/noam-chomsky-top-10-media-manipulation_08.html

Activity Book page 87

1. Make it plausible. 

The author makes it plausible for making it genuine about Michael Moore films. You can realize that he has researched because it seems that he almost was on the films. 

2. Be knowledgeable.

 "I was accused of being biased toward my hometown."

"You may accuse me of propaganda and poor journalism."

3. Keep it relevant to the Anglophone culture.

Of course he is relevant to Anglophone Culture .He has criticized topics such as globalization, large corporations, assault weapon ownership, U.S. Presidents Bill Clinton and George W. Bush, the Iraq War, the American health care system, and capitalism. In 2005 Time magazine named Moore one of the world's 100 most influential people.

4. Know the right conventions for the text type

It says that he watched extracts from his films and that it was interesting for him. It looked familiar for the author.

The Catcher in the Rye painting

Technology Story

Sarah wants to buy a new expensive appliance for the kitchen, but Andrew doesn't want it because it's too expensive and a waste of money.

  - Sarah: Hey darling, how was work today?
  - Andrew: It was exhausting but I love what I do and they pay me well. My new job in the bank is one of the best paid in the city.
  - Sarah: That's good. I like that you worry about you job and money.
  - Andrew: I do it because of you and your love.
  - Sarah: Speaking of money, there is this appliance I want to buy an appliamce for the kitchen, it has a low rating but it is really good but it costs a lot of money. Look st it.

  - Andrew: This is too much money for this thing! Whit that money we can buy a nice couch! I'm sorry darling but you had crossed the line. I wont buy it.

  - Sarah: Yeah you can say that it's too expensive for something like that, but it's really nice and good...

  - Andrew: You wont use it because you are never home!

  - Sarah: I will work for it!

  - Andrew: Ok I'll buy it.

(Two months later)

  - Andrew: Look what you did! This piece of garbage doesn't work and you didn't work either! You now what? I leave you

Global Warming: Problem or Exaggeration?

In this I will be discussing the issue of how global warming is the most significant environmental problem facing us today. Do you agree? I do, and I think that us as human beings don't know in deep the big consequences that global warming has, because although we can have easier the information that we need, they hide it from us. This topic is very topical and affects more than people, the animals, and the whole ecosystem is changing in bad because we are digging too deep in the hands of mother nature. I will examine arguments for and against this topic and draw a conclusion based on the facts.

Firstly, The Natural Recourses Defence Council say that "although local temperatures fluctuate natural, over the past 50 years the average global temperature has increased at the fastest rate in recorded history. Scientists say that unless we curb the emissions that cause climate change, average U.S. temperatures could be 2 to 9 degrees higher by the end of the century." As a result it will cause more and more bad things. The ecosystem that we all now is dying. By the end of the century it will be worse than ever. Animals that we all now will die. Same thing with the plants and trees. Glaciers are melting and if we continue this path of global warming there will be no more of this.

We all know that global warming isn't the only environmental problem that we have. There is the pollution, the overpopulation that although is a long term perspective, it can cause many bad things, quality of life, carrying capacity, even starvation. There is also degradation, waste, depletion, and many other things, but I think that global warming is the main problem is because it is. People search for a better quality of life, they really do. We don't like places with trash all over the cities, overpopulation or pollution, although we cause it, so we go to places were we like the ecosystem, then we build houses in a really fast way. And what happens to the ecosystem? It despairs.

Some people say that global warming say that it is not happening, and they have good evidence that supports their opinion. For example, there hasn't been a raising of temperature in the last 17 years, flat just like that. There hasn't been a consensus that global warming is occurring and caused by man. 

In conclusion I think that global warming is happening. Pollution is in the air, every day many trees are being cut down, and you can realize that. I think that the government in chile and in every place in the world has to do something to stop it. Now is the time to change. If we don't do something now it raise and we will regret it.

Sample Annotated Bibliography

Topic: Global warming is the most significant environmental problem facing us today. Do you agree?

An Introduction to Climate Change. What it could mean to you and your family. By Natural 

Resources Defense Council. Retrieved from

http://www.nrdc.org/globalwarming/climatebasics.asp

 In this report we can identify the preoccupation of global warming, specifically in the 
United States. It has a lot of sufficient evidence supporting their facts. It's about how pollutants are affecting our atmosphere, in other words, imagine a blanket that is burning, making ourselves, the humans, the animals and the environment in the whole world destroyed. Over the past 50 years the average global temperature has increased at the fastest rate in the recording history. That's not good. As living things, we aren't capable to adapt too an environment that is changing in a faster way than we imagine. The worse part is that we are causing it. Until we continue making the blanket burn because of all the things that we have done, we in the future will not die because we will be old, but because we will not make through the environment that we created. 

 This is an introduction to climate change, how our climate has changed in the past 50 years and how is it affecting to us. It's a great article. Good reasons and sufficient evidence that states his opinion

5 Scientific Reasons That Global Warming Isn't Happening. By Town Hall. Retrieved from http://townhall.com/columnists/johnhawkins/2014/02/18/5-scientific-reasons-that-global-warming-isnt-happening-n1796423/page/full

In this text, we can clearly realize the against not particularly global warming but how if we have so many research, data, and evidence and if we now that our world is collapsing and why are we just alleging so much why are we doing nothing? Yeah we go and lift up banners that say no to global warming, but why are the governments in general don't do nothing to stop it? Why aren't they spending more time and money in the actual data and more than that, a solution.

 This talks about why and how global warming it's not happening. It's a good article although I don't agree with it, but it has it's reasons. Good reasons.