Rationale

I'm going to talk about how media manipulates us, and going further, I'm going to tell you 6 set pieces that media has used from the past decade. You will probably not notice how they manipulate us, that means your fragile to their techniques, making you think what they want you to think. You will be part of this wave that the media can easily control. But not anymore. I will teach you some of the set pieces, cause there are more than you think. They are trying to find new ways to control us, but those days are over. When the new technological invention like the television were just invented, advertising came up and started telling, for example and I quote, "Try Malboro cigarettes! They don't harm at all. Buy a pack at your closest store." I'm being truly honest. If you don't believe me search on the internet, trust me, you will find it. I don't want to scare you and don't believe anything. that is being crazy. Just to be careful and to know about a topic well before you talk. Because probably what you read or watched wasn't true. Try to see the big picture when you think about a topic that is really popular for the world. Nobody wants to be an ignorant or being named as a liar. So read, get informed and know when the media wants to make you think what they want.

VI Set Pieces

Media manipulation, a great way to convince people that you are right and your competition is wrong. A way to sell your products in the way that if you are thirsty, you want to buy a Coca-Cola. An awesome tool which only few can use, because of its scarcity in the world. In other words, very few people know how to manipulate the media, even if you are wrong you can convince them, but your speech has to be well prepared, you have to have confidence with yourself and you need to smile for your “audience”.

A great way to manipulate your media is to know your market, who you are selling your ideas to. For example, everybody knows that at India, the cow is a sacred animal. So saying that, Does Mcdonalds have their fastfoods restaurants over there? Yes! they actually do!  How do you think they have their name at a country like that? Easy, they configure their algorithm for the people over there. Instead of selling a hamburger with cow, they do it with chicken and other types of meat.

For a journalist to have a sort of balance to opposing views of a story, he has to ‘build stories around a confrontation between protagonists and antagonists’ (Ricci 1993: 95). For example, if the government has to choose between helping two or more issues that the majority of the people and the government just don’t care, they’ll just won’t pay attention to that. But if they have a fight between two issues (which happens always) then the coverage will be of the ‘anger and anguish of affected citizens, or the conflicting claims of corporate spokesmen, government regulators and environmental activists’ rather than the issues and technical background to them (Gersh 1992: 16).

 1 Diversion

A really important element for social control, the strategy of diversion in short words turn aside significant issues and changes in economic or political issues, through continuous flood or distractions and trivial information to the public. Also, the strategy of diversion is important because it makes the public not to think about essential knowledge in the economics, science, cybernetics neurobiology, and psychology fields.“Maintaining public attention diverted away from the real social problems, captivated by matters of no real importance. Keep the public busy, busy, busy, no time to think, back to farm and other animals” (quote from text Silent Weapons for Quiet Wars).

 2 Create problems, then offer solutions

Also called the “problem-reaction-solution” method, it creates a problem, a “situation”. Then you wait for the reaction to held on, so this is the principal of the steps that you want to accept and of course, solve. For example: let it unfold and intensify urban violence, or arrange for bloody attacks in order that the public is the applicant’s security laws and policies to the detriment of freedom. Or create an economic crisis to accept as a necessary evil retreat of social rights and the dismantling of public services.

 3 Gradient

To accept an unacceptable action, simply apply it gradually, dropper for consecutive years. That is how they radically new socio economic conditions (neoliberalism) were imposed from the 1980s to 1990s. Insecurity, flexibility, relocation, wages no longer ensure decent income, massive unemployment, and so on. Changes that would caused a revolution if they had been applied all of a sudden.

 4 Deferred

Another way to accept the unacceptable is to present your idea as “painful and necessary”, gaining public acceptance and if you do that, you can have in the future an acceptance form your idea. It is always easier to accept a future sacrifice than an immediate one. Why? Because you’re not using your effort right now, also because the public, masses, tend to think that everything will be better tomorrow and also because they try to avoid as much as possible the sacrifice. This makes the public to accept your idea with time. They get used to the idea of change and abdication when it’s needed.

 5 Go to the public as a child

Most of the advertising to the general public uses speech, argument, people and specifically childrens intonation, because of the weakness of the subject, like if the public where children with a mental disease or a normal one. The harder one tries to deceive the viewer look, the more it tends to adopt a tone infantilizing. “If one goes to a person as if she had the age of 12 years or less, then, because of suggestion, she tends with a certain probability that a response or reaction also devoid of a critical sense as a person 12 years or younger.” (see Silent Weapons for Quiet Wars)

 6 Use emotional more than the reflection

Seeking for emotional is one of the common techniques to avoid the rational sense. In other words, the critical sense of the individual. Furthermore, this technique opens the doors to your unconscious for implantation or grafting ideas , desires, fears and anxieties , compulsions, or induce behaviors.

These are some of the things that people do to gain power, admiration, acceptance and more than that, the confidence that he is right and their competition are wrong. We as citizens that are being constantly being attacked from this powerful techniques need to be prepared. We have to stop being ignorants of this subject and stop being pons for the big companies. Stand and choose well. Don't believe everything that the media tells you. They want to be on their side, to buy their shirts, shorts, foods, to watch their channel, to read their paper, and so on. Be careful because they will do everything on their side to make you one of their holders. Don't hesitate, be smart and make good choices.

Bibliography: "TOP 10 MEDIA MANIPULATION STRATEGIES" http://theinternationalcoalition.blogspot.com/2011/07/noam-chomsky-top-10-media-manipulation_08.html